MSC empowers people managers to drive team success
Client
Medical Supply Company
No. of Employees
54
Industry
Medical Diagnostics
Credentials
ISO 9001 certified
ISO 17025 certified
Over 50 years in business and one of the largest laboratory supply companies in Ireland
Case study theme
The people behind the people: Overcoming people management challenges
About MSC
Medical Supply Company (MSC) is one of Ireland’s leading suppliers of reagents, equipment and IT for the Clinical Diagnostics, Life Sciences, Pharma and Health Informatics sectors. medical and laboratory equipment. Over the past 10 years, the company has experienced significant growth, making their people managers critical to achieving its strategic objectives.
The challenge
Transitioning into a management role often involves navigating a complex set of responsibilities, including balancing immediate tasks with strategic leadership expectations. For companies like MSC, ensuring managers have the tools and confidence to succeed is critical for sustaining high-performing teams.
One of the key challenges in this transition is managing competing demands, such as addressing client needs, collaborating with suppliers, and leading internal teams.
Additionally, new managers may grapple with prioritisation, delegation, and the shift from a task-oriented mindset to a more strategic, big-picture approach. These challenges are common in fast-growing organisations where team dynamics and operational complexities evolve rapidly.
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To address these challenges, MSC partnered with PushMe to provide structured support and equip its managers with leadership frameworks tailored to their specific roles and demands.
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The solution
A tailored development plan, focused on managerial effectiveness and leadership growth, was designed for the cohort of people managers. PushMe’s approach included:
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Time management and strategic prioritisation: Participants implemented techniques to distinguish between urgent, important, and strategic tasks, enabling a more balanced approach to workload management and decision-making.
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Management development: Emphasis was placed on building trust, delegating effectively, and building team. accountability while maintaining alignment with MSC’s organisational objectives
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Practical coaching frameworks: Through one-on-one coaching, managers identified areas for personal growth, worked on embedding managerial habits, and implemented leadership practices that resonated with their team dynamics.
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Collaborative techniques: PushMe introduced strategies to streamline communication with diverse stakeholders, ensuring managers could juggle client demands, supplier collaboration, and internal team development without compromising performance.
"As a small company, it can be challenging to provide comprehensive in-house training and development that meets the diverse needs of our high-performing team members. That is where the PushMe service has made a significant impact at MSC. PushMe has provided individualised coaching that caters to the aspirations of our staff. This personalised approach not only meets but often exceeds the expectations of our talented employees, who thrive on continuous learning and career enhancement opportunities."
- Chief Operating Officer, MSC
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The results
The partnership between MSC and PushMe yielded significant improvements in managerial effectiveness and team dynamics. Participants reported increased confidence, enhanced prioritisation skills, and a clearer focus on strategic leadership.
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Managers noted tangible progress in their ability to empower team members, delegate responsibilities effectively, and maintain a balance between immediate operational needs and long-term objectives. This shift not only improved team performance but also reinforced MSC’s commitment to professional development and employee satisfaction.
By investing in such tailored training, we not only boost our team's capabilities but also affirm our commitment to their career progression. This focus on personal and professional development through PushMe not only enhances our operational effectiveness but also strengthens our position as an employer of choice. It aids in attracting and retaining top talent, ensuring that MSC remains competitive and innovative in our industry. We believe that supporting our employees through dedicated services like PushMe is not just beneficial—it is essential for maintaining a motivated, skilled, and satisfied workforce."
- Chief Operating Officer, MSC
PushMe’s targeted coaching solutions help organisations like MSC bridge the gap between operational demands and strategic leadership. By providing managers with practical tools and a supportive framework, PushMe enables them to excel in their roles and contribute meaningfully to their teams and company.
"The tools and strategies my coach has provided have been first-class. I now have a better structure around our sales meetings and I'm seeing excellent outputs from my team."
- Life Sciences Sales Manager, MSC
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"I matched up well with my Coach and the one-on-one sessions have been really valuable."
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Head of Sales and Marketing
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MSC
"It has been really useful for focusing on the big picture rather than getting dragged into every small thing."​​
Clinical Diagnostic Sales Manager
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MSC
"It helped shift my focus from a management mindset to a leadership one."
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Chief Operation Officer
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MSC
"I've loved my experience. It has been incredibly beneficial to step back and reflect on my role."​​
Pharma, Food and Industry Manager
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MSC
"I feel more empowered because I'm coming up with the answers."​
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Head of Sales and Marketing
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MSC
"No one else has been pointing this out to me so it has been really valuable."
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Clinical Diagnostic Sales Manager
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MSC
"It's great how it's broken down into bite-sized snippets. It's really well-curated and designed for people with busy workloads."
- Microbiology and Pharmacy Sales Specialist, MSC
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"I've been working with my Coach to focus on the things that I can change. It has been really helpful for making decisions faster."
Clinical Diagnostic Sales Manager
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MSC
"The content gives me a different outlook on things and continuously helps me work on small improvements in my role."
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Micro and Pharma Sales Specialist
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MSC
"It was a great match for me. It has been really useful having a sounding board from someone that has experience in the industry."
Clinical Diagnostic Sales Manager
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MSC